B2B SaaS
A buyer asks for software. Which problem are you named for?
A buyer asks for the best platform for their workflow. Three competitors make the shortlist, and the feature your team spent a year on doesn’t come up. We’re designing a way to look at those comparison moments from your side.
A buyer asks
“Best CRM for contractors”
Named for estimates, built for job costing
For each use case a buyer might mention, which products the sample reply names.
| Use case | Competitor A | Competitor B | Competitor C | Your product |
|---|---|---|---|---|
| Job costingYour strongest feature | Named | Named | Not named | Not named |
| Estimates and quotes | Named | Not named | Named | Named |
| Crew scheduling | Not named | Named | Named | Not named |
| Accounting sync | Named | Named | Not named | Not named |
Where you get misfiled
How good software gets filed under the wrong problem
Named for the wrong job
You built for job costing. The reply files you under estimates, because that’s what an older review page says about you.
Old facts, repeated
A pricing tier you’ve retired, an integration you’ve since built. Answers repeat what they can find, including what’s out of date.
No page that compares fairly
Shortlists are shaped by “alternatives” and comparison pages. If the only ones were written by competitors, they set the terms.
Named, but with an old fact
A sample answer names your CRM, but says it has no quoting.
Quoting was added since. A comparison page written before that is the page the answer quotes.
Tailored preview
A claim check, line by line
For software the unit of work is the claim: what a sample answer says about your product, what your site says, and which of the two is right.
Showing 3 of 3
What a sample answer says“No native accounting integration.”
What your site saysAccounting sync, listed on the integrations page.
StatusOutdated
Possible fixUpdate the older pages and add the integration to your changelog.
What a sample answer says“Built for residential contractors.”
What your site saysServes residential and commercial trades.
StatusIncomplete
Possible fixSay who you serve in the first paragraph of the product page.
What a sample answer says“Priced per user.”
What your site saysPricing page doesn’t say how it’s charged.
StatusUnclear
Possible fixSay what the price is based on, even if the number is “talk to us.”
Questions with the same shape
- Alternatives to a well-known CRM
- Software with a given integration for a given team
- Which tool suits a 15-person crew
A likely first move
Publish a fair comparison page and correct the three oldest claims. It’s small, you can check it, and it’s yours to control.
Integrations
What we’d read, and nothing is plugged in
Software teams already hold most of what we’d need.
- Web analytics and search data
- To see which pages people reach after an assistant mentions you, where that’s visible.
- Planned
- CRM, to tag demo requests
- A field recording whether a buyer mentioned an AI assistant. That’s your own data, collected the way you choose.
- Planned
- Docs, help center and changelog
- The pages an answer would read to learn what your product does today.
- Planned
- Review and comparison sites
- Listed as sources a sample answer leans on, so your team can read them.
- Planned
The first conversation
What the first conversation covers
- The three or four use cases you most want to be named for.
- The competitors you meet in deals, and the alternatives pages that mention you.
- Which claims about your product are most often wrong in sales calls.
- Where demo requests come from, and what you ask when they arrive.
- What a first version would have to show your team to be worth using.
Limits
What this can’t tell you
- We can’t verify any provider’s ranking. We sample answers and show you what we found.
- We can’t attribute pipeline on our own. A buyer who met you in an answer often arrives later as direct or branded search.
- Answers change between runs and models. One sample isn’t a trend.
- This may matter less if your buyers don’t research with assistants. Asking them is a good first test.
Questions software teams ask
Why would an assistant get my product wrong?
It reads what’s published, and some of that is old: reviews, directories, comparison pages, a pricing page from two redesigns ago. Fixing the pages you control is the part you can do.
Isn’t this just SEO?
It overlaps, because the same pages feed both. The difference is the unit of work. Search rewards a page ranking. A shortlist is decided by whether a few claims about you are correct and easy to find.
Can you show pipeline from AI answers?
Not on its own, and we’d say so. The workable version is to add “an AI assistant” as an answer to “how did you hear about us” on your demo form, then compare it with what your sales team hears.
Will you name my competitors?
You’d name the ones you meet in deals. On this site they always appear as Competitor A, B and C, because anything else would be invented.
Who on our side usually cares?
Founders, heads of marketing and product marketers. Whoever owns the category story and gets asked “why aren’t we on that list?”
Show us the questions your buyers ask.
We’ll talk through which problems software buyers name you for and what a first version would check on your site. No automated audit, and no promised rankings.
Talk to us about your buyers